Marketing Strategies to Grow Your Agents
This presentation is designed to provide networks administrators with the tools and guidance to help their members grow through state-of-the-art marketing initiatives. The same tools would apply to networks as they attract new members and cultivate new insurance carrier relationships.
Attendees can expect a deep dive into the challenges that agents face reaching their audience and overcoming barriers to build strong relationships with clients. Content will explore best methods to reach potential and current clients, and the tools required to help you do so! This hands-on workshop will explore a wide range of marketing initiatives including:
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- Agency brand and why you need a dedicated brand guide
- How to create a social content calendar
- Creating effective visuals and the tools you need to do so
- Developing marketing personas
- Email marketing campaigns
- Leveraging video in online marketing
- Best practices for blogging
- YouTube and its impact on SEO
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Chris Paradiso is one of the most passionate and dynamic agency owners in the insurance industry today. His passion for digital marketing, a strong drive to improve efficiency, and his unwavering dedication to exemplary customer service has led Christopher to build and grow his own agency. His clear vision has helped direct other insurance agencies to push the envelope and find their own success as well.
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