Blueprint for Improving Brand Trust:
How brand management defines your value proposition to agents, carriers, and business partners.
Professional Development Workshop
January 27 | 1:00 – 2:00 PM
Join the Insurance Networks Alliance for a free professional development workshop presented in partnership with The Institutes. This workshop will address the ways in which branding differs from marketing, discuss brand awareness, communication, differentiation, equity, identity, and trust.
Your brand is what people say about you when you are not in the room. While brand perception is in the eye of the beholder, brand management is available as a tool to shape that perception. Are you utilizing brand management to maximize your Network’s reach and influence? Attendees can expect to explore important brand questions, including:
- Why do we exist?
- What values and principles do we support?
- What gives us purpose and passion?
- What emotions are we attempting to elicit from those whom we serve?
- How do we want the marketplace to perceive us?
- How do we want people to identify with us?
Scott Addis, CPCU, CRA. CBWA is the CEO of Beyond Insurance and 1s recognized as an industry leader having been named a Philadelphia finalist for Inc. Magazine’s “Entrepreneur of the Year” award as well as one of the “25 Most Innovative Agents in America.” Beyond Insurance is a consulting firm that offers leadership training, cultural transformation, and talent and tactical development for enlightened professionals who are looking to take their practice to the next level. Since 2007, the proven and repeatable processes of Beyond Insurance have transformed individuals and organizations as measured by enhanced organic growth, productivity, profitability, and value in the marketplace.
Matt O’Neill, CRA, CBWA, ACRA is Chief Experience Officer of Beyond Insurance. He directly supports clients to maximize their implementation of Beyond Insurance tools, tactics, processes, and programs. He is also a Master Coach for Beyond Insurance and the Beyond Insurance Global Network. His focus is on creating deep, long-lasting rapport with prospects and clients; finding, qualifying, and converting prospects into loyal clients; and differentiating oneself in a crowded marketplace. Matt has supported organizations ranging from small independent agencies to large national carriers. He is renowned for motivating both experienced and new sales professionals through his engaging, interactive style. He leaves everyone with actionable insights they can implement for greater success.
Planning to attend this free educational opportunity? Please let us know!